Use these lifting straps to assist in holding onto the weight that you are lifting for longer.  Lifting straps are ideal for exercises such as:

• Shrugs
• Lat Pulldown
• Barbell Rows
• Deadlifts
• Seated Row
• V-Bar Pulldowns

The idea is to take the load off the forearms (which often fatigue first) in order to work the target muscles more effectively.