"CLA - Conjugated Linoleic Acid - is not a new discovery as some magazines would have you believe. However, better understandings of its effects are leading to potential applications that are extremely new and exciting. AST Sports Science was the first company to report on CLAs possible benefits to the athlete over two years ago, and recent studies are backing up our predictions.

CLA was discovered by accident in 1978 by Michael W. Pariza at the University of Wisconsin while looking for mutagen formations in meat during cooking. CLA, found naturally in many animal products, consists of positional and geometric isomers of linoleic acid. The difference between the two, centers around CLAs conjugated double bonds at carbon atoms 10 and 12 or 9 and 11. The 9 cis, 11 trans isomer is considered the most biologically active form of CLA.

Although all the intricacies of CLA are not fully understood, it is widely accepted in the research community that CLA counterbalances the negative effects of linoleic acid and regulates fat and protein metabolism in animals.* Pariza, director of the Food Research Institute at the University of Wisconsin said, ""A growing body of data indicates that CLA is a newly recognized nutrient that functions to regulate energy retention and metabolism.""*

Food intake efficiency!* CLA has been surmised in animal studies to increase growth rate through increased feed efficiency. In controlled studies, animals that had their diets supplemented with CLA increased their body protein (muscle tissue) while at the same time, had a significant decrease in body fat. This all occurred in the CLA supplemented animals while their food intake was decreased. Their lean mass increased even though they were eating less! This indicates that CLA increases feed efficiency and also points to a potent nutrient repartitioning effect.*

Actual human studies are on the way with anticipation of similar outcomes. CLA is a naturally occurring nutrient with the ability to possibly help you pack on lean muscle, reduce body fat and at the same time possesses health promoting properties.*

CLA occurs naturally in foods such as milk, cheese, beef, and lamb as well as many processed foods. One processed food in particular thats high in CLA is Cheez Wiz. But getting enough CLA from your diet for the preferred benefit would require considerable intake of these types of foods. This is not only impractical, but would also have a seriously negative impact on your metabolism due to the high caloric penalty you would pay.

Since this research has surfaced, a more economical and efficient way to get the required CLA has been devised. Through advanced lipid technology, a CLA synthesizing process allows for precision intake through premeasured softgel capsules. This allows for precise CLA intake at determined time intervals without the high calorie food consumption. Not only has CLA been suggested to increase muscle mass while reducing body fat, studies have also shown remarkable anti- catabolic, antioxidant, immune enhancement benefits.*

To the athlete looking to add more muscle and drop body fat, CLA is a unique discovery that will make accomplishing this feat easier and faster, all the while having positive effects on immune function and antioxidant status.

Why Supplementing With CLA Is The Only Way!

On average, foods rich in CLA contain approximately 7 milligrams of CLA per gram of fat. To get the amount of CLA in one softgel capsule of AST Sports Science CLA 750, you would have to consume over 64 grams of fat! To consume the recommended intake of CLA for the desired lean muscle gain and fat loss benefits, you have to take in a whopping 579 grams of fat from foods rich in this unique nutrient. Thats over 5000 calories from fat. This is totally impractical in every sense of the word. With the development of CLA 750, you put science and technology in your arsenal for building muscle. AST Sports Science uses ""advanced lipid technology"" to harness the muscle building, fat reducing, and health protecting power of CLA in convenient, easy to swallow softgel capsules.* Dont wait another minute. Order your supply of AST Sports Science CLA today!

Questions And Answers

Would you recommend taking CLA? Or, is this something that I could eliminate?

Dont eliminate the ""good fat"" you are currently getting in AST Sports Sciences CLA 1000. Fat in your diet serves a vital purpose for the body. Fat acts as a structural component for all cell membranes and supplies necessary chemical substrates for hormonal production. Fat protects vital organs and carries fat-soluble vitamins. The bottom line is that your body needs fat-so dont try to avoid it completely. Many experts feel that 26-30 percent of your total dietary calories should come from fat.

There are two types of fat. Saturated fat, which is considered bad; and unsaturated, which is considered to be good fat. Some people add fat like flax seed oil, olive oil, and/or canola oil to their diets to make sure they meet their bodys requirements. CLA would also be considered good fat. Studies have suggested that CLA (Conjugated Linoleic Acid) can help build muscle, reduce body fat, and induce an optimum cellular environment for improved health.*

What the heck is ""good fat""? Is AST Sports Sciences CLA considered to be good fat?

Essential fatty acids (Omega-3) are considered to be good fats. I am certain to get essential fatty acid into my diet through AST Sports Sciences CLA 1000 and flax seed oil.

Good fat will not necessarily make you fat--as long as your diet is calorie-conscious and nutritionally balanced.

Good fat will actually help you lose your unwanted body fat--if you keep the total of fat well within the total daily calories you need to burn every day. Essential fats in the right proportion of your total calories consumed can actually augment the metabolic processes in the body the help you get and stay lean.

The typical bodybuilders diet avoids fat. If you are a bodybuilder, workout on a consistent basis, or a hard training athlete, you need to be careful not to totally eliminate fat from your eating regimen. Your chances of being deficient of these good fatty acids are increased because of your demand and utilization of nutrients.

Essential fatty acids are essential nutrients for all bodybuilders, people who workout on a consistent basis, or a hard training athlete. This good fat starts the process of creating all other fatty acids and hormone precursors needed to build lean muscle.*

Essential fatty acid provides fuel thats needed to fuel your intense workouts and productive lives.* Essential fatty acids actually play a very important role in your bodys functions.* Essential Omega-3 fatty acids are ultimately converted in the body to hormone-like components that regulate every biological process. In fact, there are over 1,000 biological actions of essential fatty acids.* Some of which include affect smooth muscle, regulate reflexes, manufacture hormones, help in the bodys immune response building healthy cell walls, transporting oxygen to the body cells, keeping saturated fat moving in the blood stream, and is the number one energy source for the heart muscle.*

Essential fatty acids have been found to be essential for optimum health and athletic performance.* "